Reboot Facial Recognition: AI Ethics Project
Technology Awareness
Experimental Design
Know More
A project examining the flaws and biases in facial recognition technology, particularly its impact on minority communities. The goal was to use design as a tool to critique and raise awareness of ethical concerns in AI.
Process
Research focused on the inaccuracies and racial biases of facial recognition software, leading to a design strategy that highlighted distortion and data corruption as visual metaphors.
Design Work
The visuals incorporated glitch effects, distorted imagery, and raw textures, symbolising the flawed nature of AI systems. The branding, titled "Reboot Facial Recognition", positioned the project as a call for technological reform and accountability.
Outcome
The project successfully raised awareness about the ethical issues in AI, using experimental design techniques to convey an urgent and relevant message.
Final Deliverables
The campaign could be extended to exhibitions, awareness initiatives, and policy discussions, pushing for responsible AI development.