Healthy Hearts: RSA Student Awards
Social Impact
Environmental Design
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A project aimed at increasing physical activity post-pandemic, particularly in underprivileged communities. It focused on revitalising sports spaces in East London, using sustainable design to promote community engagement and cardiovascular health.
Process
The project explored the decline of team sports during the pandemic and the barriers preventing people from participating in physical activity. Research focused on socioeconomic factors and the role of accessible recreational spaces in promoting long-term health.
Design Work
A bold, dynamic visual identity was developed, incorporating motivational typography and interactive spaces. The use of eco-friendly materials, such as recycled artificial grass pitches, reinforced the project’s commitment to sustainability.
Outcome
The project successfully promoted community involvement in sports, highlighting the long-term benefits of sustainable recreational spaces for public health.
Final Deliverables
The campaign provided a holistic approach to health and fitness, combining sustainability with accessibility, ensuring continued engagement with community sports.