Fans Against the Lions: Anti-Racism Campaign
Publication
Social Awareness
Know More
A self-initiated publication highlighting racism in English football, particularly after the Euros 2021 final. The project sought to challenge public perceptions and contribute to ongoing anti-racism efforts in football.
Process
Extensive research into media coverage, societal attitudes, and institutional responses shaped the narrative. The aim was to create a visually impactful campaign that confronted audiences with the realities of racism in sport.
Design Work
The bold, stark visuals used monochromatic tones with red accents to symbolise urgency and the need for action. The publication integrated typographic storytelling, powerful imagery, and references to existing anti-racism campaigns such as Kick It Out.
Outcome
The campaign was effective in provoking discussion and engagement, reinforcing the importance of sustained anti-racism efforts in football.
Final Deliverables
The publication and supporting visuals provided a platform for conversation and education, with potential applications in campaign materials and educational outreach.